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August 7, 2009

SPECIAL EDITION

MARKETING IN A RECESSION

WEBINARS FOCUS ON BEST PRACTICES

How can you find new markets, maximize your budget and enhance your brand message in today’s economy? Industry experts are sharing their insights in a series of webinars hosted by delivermagazine.com, a Postal Service information resource for marketing professionals.

The “Rising Above the Recession” webinar series focuses on marketing practices and strategies in the face of a souring economy. Marketing experts offer their tips, insights and ideas, and explain how mail can play a role in tough times like these.

Next up in the series is “Finding New Markets” on Aug. 12. In a down market, it’s more important than ever for companies to broaden their appeal and tailor their messages to a wider variety of consumers. Liz Miller of the CMO Council will explain the value in cultivating new consumers for your brand, especially diverse consumers who traditionally have had a high rate of loyalty to the brands they support. She’ll demonstrate that marketing to diverse audiences isn’t just a “nice to have” option, it’s a fundamental approach that could strengthen your brand.

Sign up for the free webinars at delivermagazine.webex.com.

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