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JANUARY 2010

FRONT PAGE WHAT'S UP INSIDE SCOOP
KEEPING POSTED SPOTLIGHT ON SUCCESS INFO@USPS

FRONT PAGE

UP WITH INTELLIGENT MAIL VOLUME

SIXTY PERCENT MORE MAILERS SIGN ON TO FULL SERVICE PROGRAM

It took seven months to hit the 1 billion mark, but only four more weeks to hit 3 billion. That's the number of Intelligent Mail Full Service mailpieces processed by the Postal Service since the program's implementation last May.

The milestone mailing entered the postal distribution network the week of Jan. 4.

The number of Intelligent Mail Full Service mailers also increased to 171, a 60 percent increase from mid-December.

"The month of December has been one of exceptional participation and performance," said Tom Day, senior vice president, Intelligent Mail and Address Quality. "The PostalOne! system handled more than twice the volume of the previous peak of eDoc postage statements and did it with 98 percent being processed in 30 minutes or less. Mailers are realizing the benefits of Full Service Intelligent Mail and are doing so in a stable operating environment."

For more information about Intelligent Mail Full Service, visit ribbs.usps.gov.

HASSLE-FREE RETURNS

PARCEL RETURN SERVICE

Parcel Return Service

Giving the perfect gift is every holiday shopper's goal, but according to the National Retail Federation (NRF) not every gift is a "keeper." In fact, NRF estimates that one in three consumers will return at least some portion of their holiday gifts this year.

To help you manage this inevitable aspect of sales, the Postal Service has a hassle-free returns service designed specifically for your company and your customers. Parcel Return Service (PRS) is a workshare discount program that offers a simple and convenient way for customers to return items to you.

With PRS, you or your agent pick up returned parcels from designated Post Office locations or Network Distribution Centers. PRS provides cost savings for your company and convenience for your customers. With pre-paid return labels, customers can give their return package to their letter carrier, drop it in a blue collection box or leave it at any of our retail locations.

What could be simpler? Your customers will appreciate the convenient and reliable service from the Postal Service and will view your company as one that values their time and business.

For more information, go to usps.com/parcelreturnservices to learn how you can take advantage of PRS workshare discounts and make your customers returns hassle free.

DESIGNED TO DELIVER

MAGAZINE FOR MARKETERS WINS AWARDS

Deliver, the Postal Service magazine for marketers, recently won two more bronze Pearl Awards - Best Cover and Best Overall Design (more than 250,000) - from the Custom Publishing Council at a ceremony in New York City. The awards recognize excellence in various design, digital, editorial and strategy categories.

From the very beginning, Deliver has been an award winner. In 2005, the year of its launch, the magazine won a Silver Ozzie Award for Best New B2B Magazine, the San Francisco Honorary Publication Award for Best New B2B Publication and the Custom Publishing Council's bronze Pearl Award for Best New Launch. In total, Deliver has received 23 awards for its distribution strategy, design, illustrations and content.

The magazine features case studies that demonstrate the power of integrating mail into marketing strategies. Subscriptions are free. If you don't already receive it, just go to delivermagazine.com to subscribe.

WHAT'S UP

DOWNLOAD THIS APP

Apple Computer's App Store online now offers a free Postal Service application for iPhone and iPod touch mobile digital devices. The USPS Mobile app takes advantage of GPS capabilities, using the locator function to show Post Offices, Automated Postal Centers and collection boxes in closest proximity to the user. Maps and directions to the closest location also are provided. There's also Track and Confirm, as well as ZIP Code lookup. Additional USPS applications for other Internet-enabled mobile devices are in development.

HAVE YOU REGISTERED?

Sessions with postal leadership, workshops, vendors, peer-to-peer roundtables, professional certificates - they're all part of the National Postal Forum April 11-14 in Nashville, TN. Make plans now to attend. If you're a member of a PCC or MTAC-sponsored association, you'll get a discount on your registration. For more information and to register, go to npf.org or call 703-218-5015.

2010 Cowboys of the Silver Screen Stamps.
2010 Cowboys of the Silver Screen Stamps.

2010 STAMP PROGRAM UNVEILED

Nobel Peace Prize honoree Mother Teresa, legendary actress Katharine Hepburn, Negro League Baseball and Cowboys of the Silver Screen are among the subjects headlining the 2010 stamp program announced by the Postal Service.

In addition, USPS will issue the first stamp designed especially for oversized or odd-sized cards.

FYI

Is your PCC planning to self-nominate for the 2010 PCC Day Awards? Do you have an exceptional leader who should be considered for PCC Industry Member of the Year? Check out the PCC Recognition website at usps.com/nationalpcc/premierprogram.htm for qualification and nomination guidelines for all award categories. And remember, there are only six months left to meet the requirement for the Gold, Silver or Bronze Premier Awards!

Inside Scoop. USPS recycled more than 274,000 tons of wastepaper, cardboard, cans, plastics and other materials last year.

KEEPING POSTED

2010

  • National Postal Forum, April 11-14, Nashville, TN. For information, go to npf.org.

INFO@USPS

YOUR LINKS TO MAILING RESOURCES

U.S. Postal Service: usps.com
National PCC Network: usps.com/pcc
RIBBS: ribbs.usps.gov
Questions? Comments? Send an e-mail to pccinsider@usps.gov
Sign up for PCC Insider at usps.com/pcc, select “PCC Insider Registration”
Back issues: PCC Insider online archive

SPOTLIGHT ON SUCCESS

DIRECT RESULTS

SOUTHWEST FLORIDA PCC BUILDS MEMBERSHIP THROUGH MONTHLY PROGRAMS

Working together, the Southwest Florida PCC and Postmasters in the area it serves are introducing local businesses to the benefits of direct mail, and in return, the council is benefitting by adding new members.

Every month an "Introduction to Direct Mail" program is offered at the Naples and Fort Myers Post Offices. It includes a DVD presentation provided by the national PCC program and information on the Enhanced Carrier Route walk-sequence saturation rate. The sessions are promoted through brochures and fliers created by the PCC. Customers can reserve a seat through the PCC's website at swflapcc.com.

After attending the first session, customers can expand their direct mail knowledge by signing up for a three-part educational workshop series that also offers participants an opportunity to earn a PCC professional certificate.

"These monthly programs have been very successful in educating small-business owners with a limited budget for marketing how to use the mail to find new customers," says USPS Customer Relations Coordinator Debra Mitchell, who conducts the introductory program. 

The sessions also have been successful in helping to increase the membership of the Southwest Florida PCC. Since the program began last August, 99 attendees have joined the council.

© 2010 United States Postal Service. The following are among the many trademarks owned by the United States Postal Service: USPS®, U.S. Postal Service®, United States Postal Service®, Postal Service™, Post Office™, Priority Mail®, Express Mail®, Standard Mail™, First-Class Mail®, Registered Mail™, Certified Mail™, RIBBS™, Delivery Confirmation™, Signature Confirmation™, ZIP Code™, Click-N-Ship®, FOREVER®, NetPost®, Intelligent Mail®, PCC Insider® and The Postal Store®. This list is not a comprehensive list of all Postal Service marks. See our privacy policies at usps.com. If you prefer not to receive future e-mail communications from the Postal Service, contact PCC Insider to stop future e-mails. Write us at: PCC Insider, U.S. Postal Service, 475 L’Enfant Plaza Rm 2P546, Washington DC 20260-0546



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