Appendix A5:  Periodicals

 


Table A5-1
Periodicals Received
Postal Fiscal Years 1987, 2010 and 2011
(Diary Data)

Periodicals

1987

2010

2011

Percent of Periodicals
which are sent to Households

75.3

75.4

75.4

Pieces per household per week

1.69

0.65

0.54

Base: RPW Total Periodicals

 

 

 

 

 

 

 

 

 

 

 


Table A5-2
Periodicals -- Type of Publication
Postal Fiscal Years 1987, 2010 and 2011
(Diary Data)

Type of Publication

Percentage Received

Pieces Per Household Per Week

1987

2010

2011

1987

2010

2011

Newspapers:

 

 

 

 

 

 

Daily Newspaper

8.5

3.4

2.7

0.19

0.04

0.03

Weekly Newspaper

13.4

7.8

7.1

0.30

0.09

0.08

Other Newspaper

4.9

2.4

1.0

0.11

0.03

0.01

   Total Newspapers

26.8

13.6

10.7

0.60

0.16

0.12

Magazines:

 

 

 

 

 

 

Weekly Magazine

11.1

11.4

12.7

0.25

0.14

0.15

Monthly Magazine

27.2

36.9

36.8

0.61

0.44

0.42

Other Magazine

4.4

8.4

8.7

0.10

0.10

0.10

   Total Magazines

42.7

56.7

58.2

0.96

0.67

0.67

Other Periodical

3.1

1.4

1.8

0.07

0.02

0.02

Newsletter

3.1

3.7

4.7

0.07

0.04

0.05

Don't Know/No Answer

2.7

0.7

0.5

0.06

0.01

0.01

Total Periodicals Received by Households

75.3

72.3

71.2

1.69

0.86

0.82

Total Periodicals Received by Non-Households

26.7

27.7

28.8

-

-

-

Base: RPW Total Periodicals

Note: Totals may not sum to 100 due to rounding.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Table A5-3
Periodical Demographics -- Pieces Received Per Household Per Week
Postal Fiscal Years 1987, 2010 and 2011
(Diary Data)

Income

1987

2010

2011

< $7K

0.6

0.3

0.5

$ 7K - $9.9K

1.1

0.4

0.3

$ 10K - $14.9K

1.2

0.5

0.4

$ 15K - $19.9K

1.3

0.4

0.5

$ 20K - $24.9K

1.4

0.8

0.5

$ 25K - $29.9K

1.8

0.7

0.6

$ 30K - $34.9K

1.9

0.7

0.6

$ 35K - $49.9K

2.1

0.8

0.6

$ 50K - $64.9K

2.1

0.9

0.8

$ 65K - Over

3.6

1.2

1.2

Age of Head of Household

1987

2010

2011

18 - 24

0.6

0.4

0.3

25 - 34

1.2

0.6

0.6

35 - 44

1.8

0.8

0.8

45 - 54

2.0

0.9

0.9

55 - 64

2.3

1.1

1.1

65 - 69

1.9

1.3

1.1

70 - 74

1.9

1.2

1.3

75+

1.9

1.1

1.0

Education of Head of Household

1987

2010

2011

< 8th grade

1.2

0.6

0.5

Some High School

1.2

0.6

0.5

High School

1.4

0.7

0.8

Some College

1.6

0.9

0.8

Technical School

1.6

1.0

0.8

College

2.2

1.1

1.0

Post graduate

3.4

1.4

1.4

Type of Household

1987

2010

2011

One-person household

1.1

0.6

0.6

    Male

1.0

0.5

0.6

    Female

1.2

0.7

0.7

One adult + minors

0.9

0.3

0.3

    Male

0.6

0.5

0.4

    Female

0.9

0.3

0.3

More Than One Adult

1987

2010

2011

Without Children

2.1

1.1

1.0

    One-earner

2.0

1.1

1.1

    Two-earner

2.1

1.0

1.0

With Children

1.7

0.9

0.8

    One-earner

1.6

1.0

0.8

    Two-earner

1.9

1.0

0.8

Employment of Head of Household 1

1987

2010

2011

White collar professional

2.2

1.0

1.0

White collar sales/clerical

1.5

0.7

0.8

Blue collar craftsmen/mechanic

1.2

0.8

0.7

Service Worker

1.2

0.5

0.7

Other employed

1.1

0.8

0.7

Homemaker

1.7

0.9

0.7

Student 1

1.4

0.6

0.4

Retired

1.9

1.1

1.0

Other not employed 1

0.4

0.9

0.7

Type of Dwelling

1987

2010

2011

Single-family house

2.0

1.1

1.0

Multi-family

1.0

0.6

0.6

Mobile house

1.1

0.4

0.4

Number of Adults

1987

2010

2011

1

1.1

0.6

0.6

2

1.8

1.0

0.9

3

2.1

0.9

1.0

4+

2.1

1.2

1.2

Note: 2010 and 2011 Estimates for Income Levels $25K-$29.9K are identical to those in $30K-$34.9K since categories used to collect data only included $25K-$34.9K.

1 Revised from Employment of Respondent to Employment of Head of Household.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

                                                            


Table A5-4
Periodical Mail -- Type of Subscription
Postal Fiscal Years 1987, 2010 and 2011
(Diary Data)

Type of Subscription

Percentage of Total Periodicals

1987

2010

2011

Paid (ordered)

49.4

44.8

44.2

Free (ordered)

4.4

6.4

6.2

Gift (from friend or relative)

3.5

4.7

5.0

Free - Came w/ membership

10.2

12.1

12.6

Other

2.6

0.7

1.2

Don't know/No answer

5.3

7.2

6.8

   Total Mail Received by Households

75.3

76.0

76.0

Base: RPW Total Periodicals

 


Table A5-5
Periodicals -- Source of Publications
Postal Fiscal Years 1987, 2010 and 2011
(Diary Data)

Source of Publication

Percent of Total Periodicals

Pieces Per Household Per Week

1987

2010

2011

1987

2010

2011

Religious/Educational

9.1

6.1

5.1

0.21

0.07

0.06

Veterans

0.9

0.5

0.6

0.02

0.01

0.01

Charitable

0.9

0.6

0.5

0.02

0.01

0.01

Union/Professional

7.8

8.5

6.7

0.18

0.10

0.08

   Total "Nonprofit"

18.7

15.7

12.9

0.43

0.19

0.15

Other (Commercial, Professional Org)

53.5

59.2

61.9

1.20

0.70

0.71

Don't know/No answer

3.2

1.1

1.2

0.07

0.01

0.01

Percent of All Periodicals

75.3

76.0

76.0

1.69

0.90

0.87

Received by Households

Base: RPW Total Periodicals

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 


Table A5-6
Periodicals -- Type and Source of Mail Received by Households‚
(Percentage of Subscription Type by Source)
Postal Fiscal Years 1987, 2010 and 2011
(Diary Data)

Subscription Type

Union/ Professional

Religious/ Educational

Veterans

1987

2010

2011

1987

2010

2011

1987

2010

2011

Paid (ordered)

8.3

5.6

4.3

7.9

6.8

5.9

0.5

0.3

0.2

Free (ordered)

21.7

12.2

16.3

25.6

10.1

10.0

4.4

0.6

0.3

Gift (from friend or relative)

4.0

3.0

1.7

18.1

14.2

7.9

0.5

0.0

0.4

Other

19.1

7.8

12.2

22.7

7.5

3.7

2.3

0.0

0.0

Free - Came w/ membership

21.1

38.9

26.2

16.0

9.1

7.9

1.9

2.6

2.8

Subscription Type

Charitable

Other

Don't Know/ No Answer

1987

2010

2011

1987

2010

2011

1987

2010

2011

Paid (ordered)

0.5

0.4

0.3

81.1

86.2

88.8

1.7

0.8

0.5

Free (ordered)

2.8

1.5

1.9

44.1

75.0

70.3

1.4

0.7

1.3

Gift (from friend or relative)

1.4

0.7

0.0

73.4

81.4

90.1

2.6

0.7

0.0

Other

2.6

1.3

0.0

50.7

83.4

83.6

2.7

0.0

0.4

Free - Came w/ membership

6.2

2.2

1.8

54.8

47.0

61.3

0.0

0.1

0.0

Note: Percentages are row percentages within each subscription type.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

                                                                           


 


Table A5-7
Periodicals -- Satisfaction With Delivery
(Percentage of Pieces)
Postal Fiscal Years 1987, 2010 and 2011
(Diary Data)

Time of Arrival

Percentage of Pieces

1987

2010

2011

Arrived earlier than expected

5.0

5.0

3.8

Arrived on day expected

40.9

31.4

30.9

Was not expected to arrive on any special day

43.9

51.1

52.9

Arrived later than expected

3.8

2.7

3.2

Don't Know/No answer

6.5

9.8

9.3

   Total

100.0

100.0

100.0

Note: Totals may not sum to 100 due to rounding.

 

 

 

 

 

 

 

 

 

 

 

 

 

Table A5-8
Periodicals -- Need for Delivery
(Percentage of Pieces)
Postal Fiscal Years 1987, 2010 and 2011
(Diary Data)

Delivery

1987

2010

2011

Could arrive a day later

40.2

29.0

28.6

Comes on proper day

19.5

17.0

14.8

No regular day

9.0

17.7

18.5

Regular day is too late

0.9

0.7

0.6

Day doesn't matter

22.7

25.9

28.0

Other need

0.4

0.1

0.1

Don't know/No answer

7.2

9.7

9.3

   Total

100.0

100.0

100.0

Note: Totals may not sum to 100 due to rounding.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

                                                                                                              


 


Table A5-9
Periodicals -- Satisfaction With Delivery by Postal Region
(Percent of Pieces Received by Households)
Postal Fiscal Years 1987, 2010 and 2011
(Diary Data)

Satisfaction with Delivery

Northeast

Eastern

Southern

Central

Western

1987

2010

2011

1987

2010

2011

1987

2010

2011

1987

2010

2011

1987

2010

2011

On time/earlier

50.2

35.2

35.3

45.6

0.0

31.5

41.4

35.1

27.4

50.7

40.8

39.1

40.5

34.4

29.2

Not expected on any special day

40.1

52.1

52.4

43.2

0.0

43.2

45.0

50.6

57.3

42.7

47.0

48.1

48.2

54.7

59.5

Arrived later than expected

3.4

3.0

3.2

5.5

0.0

0.0

3.6

2.9

3.3

2.2

2.1

3.7

4.7

2.5

2.4

Don't know/No answer

6.4

9.7

9.1

5.7

0.0

25.4

9.9

11.4

12.0

4.3

10.1

9.1

6.7

8.4

8.9

   Total

100.0

100.0

100.0

100.0

0.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

Note: Totals may not sum to 100 due to rounding.

 

 

 

 

 

 

                                                                            


 

 

Table A5-10
Periodicals -- Households' Need for Delivery by Postal Region
(Percentage of Pieces)
Postal Fiscal Years 1987, 2010 and 2011
(Diary Data)

 

 

 

Satisfaction with Delivery

Northeast

Eastern

Southern

Central

Western

1987

2010

2011

1987

2010

2011

1987

2010

2011

1987

2010

2011

1987

2010

2011

Could arrive a day later

42.6

28.2

28.7

40.9

0.0

21.6

42.6

29.6

26.8

37.1

30.6

29.7

39.3

29.2

27.4

Comes on proper day

18.5

17.0

15.0

21.4

0.0

20.7

15.1

12.2

10.9

25.6

18.5

17.6

15.1

17.0

11.5

No regular day

10.1

19.3

19.2

7.0

0.0

32.4

9.2

16.6

17.8

8.0

14.8

15.9

11.2

16.7

19.5

Regular day is too late

0.2

0.9

0.6

2.2

0.0

0.0

0.9

0.5

0.2

0.5

0.2

0.8

0.9

0.7

0.5

Day doesn't matter

20.7

25.0

27.1

21.8

0.0

0.0

22.0

28.7

32.2

23.7

25.7

26.8

24.7

28.2

31.6

Other Need/Don't know/No answer

7.9

9.6

9.3

6.7

0.0

25.4

10.2

12.4

12.0

5.1

10.1

9.1

8.8

8.2

9.6

   Total

100.0

100.0

100.0

100.0

0.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

100.0

Note: Totals may not sum to 100 due to rounding.

 

 

 

 

 

 

 

 

 

 

 

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