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Innovation in the mail


  • Every Door Direct Mail is an online service that allows business mailers to reach customers by neighborhood, city or ZIP Code. Since the service was launched in 2011, the Postal Service has handled about 2.3 million transactions, resulting in more than 10.8 billion pieces of mail and more than $1.7 billion in revenue. 
  • 2nd Ounce Free is one way the Postal Service is add­ing value to First-Class Mail. Commercial mailers can use the free second ounce to enclose promotional materials, advertising, coupons and other messages for their customers.
  • Intelligent Mail barcodes increase the value of mail for both the Postal Service and its customers. The IMB identifies individual pieces of mail, trays, sacks and containers of mail and tracks them through the processing system — from induction to delivery — allowing end-to-end visibility of the mail stream.
  • The Postal Service works with third-party sites to help customers create direct mail, Certified Mail, newsletters and greeting cards, as well as customized stamps, and personalized envelopes and postcards. For more information, go to usps.com/ship/custom-mail-stamps.htm.
  • USPS Picture Permit Imprint Indicia, introduced in 2012, allows commercial mailers to customize the permit imprint indicia on their First-Class and Standard Mail letters and cards with a corporate logo, brand image or trademark. Picture Permit can raise brand awareness and market a company’s products and services. For additional information, go to usps.com/business/postage-options.htm.
  • Direct mail and technology — together, they can increase the impact and excitement of direct mail.

    • QR codes helps turn interest into action. The customer scans a 2-D barcode on the mail piece with their smart-phone or tablet to directly link to websites and other online media.
    • Augmented reality turns printed information into a virtual experience, heightening the customers’ engagement with the mail piece and increasing affect and use. The customer scans an image, photo, or code on the mail piece with the smart phone or tablet to begin the virtual experience.

National Postal Forum

The NPF is an annual mailing industry educational conference that provides education and networking for thousands of business customers. Attendees learn about the latest mailing trends and innovations in the mailing industry through more than 100 workshops and seminars.

The Postmaster General’s Mailers Technical Advisory Committee

MTAC represents a group of mailing associations who provide technical advice and recommendations to the Postal Service on matters concerning mail-related products and services. The purpose of MTAC is to enhance the value of mail for the mutual benefit of the entire mailing supply chain, including the Postal Service.

Postal Customer Councils

PCCs are postal-sponsored organizations that provide members with information about postal products and services to help them grow their businesses. PCCs provide a communication channel between business customers and local postal leadership. Today there are more than 155 local PCCs with about 80,000 members.

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